my process

These are my tools but every single project brings different challenges, I adapt my process to the context of each project. I use my tools to understand the needs & behaviours of the users of the site, application or product whilst aligning to the business goals of the client.

Discovery & RESEARCH

p1discovery and research
  • Contextual inquiry
  • User interviews
  • Surveys
  • Persona & scenario creation
  • Cognitive walk through
  • Task analysis
  • User testing
  • Competitive, comparative, feature analysis and heuristic evaluation




design & IDEation

  • Sketching
  • Wire framing
  • Information Architecture
  • Prototyping (low to high fidelity)
  • Collaborative design


  • User task preparation
  • Guerilla testing
  • Face to face and remote testing
  • Visual recording
  • Editing recordings



Recommendation & IMplementation

  • Synthesise test results
  • Analysis
  • Categorisation
  • Prioritisation